Ronald-Amodeo-Everything-Interesting-Happens     Post written by Ronald Amodeo   Some years ago I had the chance to test a new business concept for Best Buy. We set up shop in the parking lot of a Boca Raton, FL store and exchanged Best Buy gift cards for used games and electronics. The concept proved worthwhile, with 3-4 viable business models emerging, and eventually Best Buy scaled it. But what caught my attention most that day was something different. The parking lot was very unlike the store environment. It seemed to free up how people (not customers) and staff (not employees) talked to each other. Some wild conversations happened over those few days, and our little test group quickly found itself thinking more "outside the box" than it had ever done in a conference room back at headquarters.

    Post by Ron Amodeo Of the many ways your organization might try to become competent at innovation, dissecting an internal innovation project (whether it failed or succeeded) is a relatively risk free and cost-effective approach to building innovation know-how. By studying how...

Acts contrary to self-preservation might be the key to differentiation through innovation   Post Originally Published on LinkedIn by Ron Amodeo   In the 1947 film Miracle on 34th Street, a frustrated Macy's customer is stunned when the store Santa tells her the toy...

  Post Originally Published on LinkedIn by Ron Amodeo   The Irish Elk was the largest deer that ever lived. It's antlers were massive, spanning twelve feet across. But it thrived for only a short time -- maybe four hundred thousand years (400,000...

  Post originally published on LinkedIn by Ron Amodeo   Luck is not a business strategy because it can't be reproduced, right? Certain words are a dilemma in business. Luck is one of those words. Luck is what most companies would love to have...