Observation is a strategy used in the innovation process to understand the context of an issue from a human perspective. It encompasses interactions with people, spaces, and objects. The humanist perspective of observation differentiates it from more analytical means of...

Do you know what killed the cat? It certainly wasn’t curiosity. Curiosity is a necessary means of achieving insights and key learnings, as it applies to research. But that doesn’t mean it should be limited to research settings. I recently worked on...