J. Paul Neeley is a multidisipliary Designer and Researcher currently based in London. He has a background in Service & Experience Design, Speculative Design, Business Design, and Design Research & Strategy. J. Paul has worked professionally at Mayo Clinic’s Center for Innovation//SPARC as Designer/Researcher focusing on the healthcare experience and delivery, at Teton Radiology/Medical Imaging Associates as Service Design Manager realizing innovative medical imaging solutions, and at Unilever in Consumer & Market Insights on leading CPG brands. His current design work explores the human implications of emerging technologies, designing speculative futures that help us engage with possibility as a way of reframing and understanding anew our current state, with recent projects focused on happiness, metaphor, quantified self, and issues of complexity and computational irreducibility in design and business. He is a Co-Founder & CEO of Yossarian Lives, a metaphorical search engine, leads a team at Masamichi Souzou, working on the optimization of happiness through the consideration of everything, and consults in Service & Experience Design at Neeley Worldwide. J. Paul is a tutor in Service Design at the Royal College of Art, and has guest lectured at Imperial College: Computer Science, NYU: ITP, and SVA: Design for Social Innovation. He hold an MA in Design Interactions from the Royal College of Art, and is a graduate of Northwestern University where he studied Communications Studies, Economics, and Cello Performance.