22 Aug Plush Disease Toys Deliver Healthy Education
Education about health care can show up in many different forms and mediums. So what happens when an innovative ideas comes in the form of plush toys? You get GIANTMicrobes®, a company that produces plush toys of microscopic organisms, including diseases and human biology.
Nerdblock.com, an ecommerce subscription box start-up, will ship thousands of playful plush versions of chlamydia, crab louse, gonorrhea and syphilis, in a bid to raise awareness of sexually transmitted diseases (STDs) among its worldwide audience.
There are about 20 million new cases of sexually transmitted diseases each year in the United States, and almost half of these are in people ages 15 to 24*. Nerdblock.com has partnered with leading science-themed toy maker, Giantmicrobes, Inc. to highlight the risks to its customers.
Nerd Block Founder Russ Montague said: "A lot of our members are under 25, the age group most at risk of contracting an STD. Utilizing the monthly Blocks we ship out, we felt there was a great opportunity to raise awareness among our customers regarding the health risks they might be facing.
"GIANTMicrobes® plush toys look cute and friendly, but because they come packaged with educational information about each microorganism they represent, we hope they will help us spread a more serious message, albeit in a light-hearted way."
Giantmicrobes, Inc. CEO Drew Oliver, said: "We are very excited to be involved in this awareness raising campaign, especially since we've had enormous success using GIANTMicrobes® to build awareness about important health concerns and initiatives in the past.
"If we encourage the Nerd Block audience of younger, science-minded members to take responsible precautions and protect themselves against STDs, then the campaign will be considered a great success."
Each month Nerd Block ships mystery boxes full of 'themed nerd gear' to its customers. Find out more at nerdblock.com
Notes to editor:
*According to the Centers for Disease Control and Prevention. Link